Best of B2B Marketing Zone
December 30, 2020
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BIZNOLOGY | WEDNESDAY, DECEMBER 30, 2020 
Beating Yourself Up Makes You Fail
We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully. And try to be “good,” as in you must try to be moral. MORE >> -
OKTOPOST | WEDNESDAY, DECEMBER 30, 2020 
The Secret Fears of the Modern-Day CEO
Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and filled with unspoken fears. MORE >> -
SEO.CO | WEDNESDAY, DECEMBER 30, 2020 
How to Use Social Media for SEO Link Building
Table of Contents. Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Building a Following on Social Media for Link Building. MORE >> -
SEISMIC | WEDNESDAY, DECEMBER 30, 2020 
2020 Retrospective: Moving forward together, quickly
It’s nearly impossible to predict the course of an unprecedented event like the COVID-19 pandemic. Even as we substituted handshakes with “elbow-bumps,” we could hardly predict how quickly and dramatically things would change. Almost overnight, we pivoted to host our first-ever hybrid meeting for our board of directors. MORE >> -
HIGHER LOGIC | WEDNESDAY, DECEMBER 30, 2020 
Building an Online Community Super Users Program
The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! The post Building an Online Community Super Users Program appeared first on Higher Logic. Uncategorized Community StrategyMORE >> -
LEAD LIAISON | WEDNESDAY, DECEMBER 30, 2020 
Enhancement Round-Up Q4 2020
Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! MORE >> -
CONTENT STANDARD | WEDNESDAY, DECEMBER 30, 2020 
24 Content Marketing Awards to Target Now for 2021 Recognition
Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. With all the effort you and your team put into creating it, wouldn’t it feel amazing to be recognized for your work? That’s where content marketing awards enter the arena. MORE >> -
SMARTBUG MEDIA | WEDNESDAY, DECEMBER 30, 2020 
10 of This Year’s Best Web Designs
What Makes for Great Web Design? A company website is your 24/7 salesperson. It’s the home for all of your marketing content. Whether you’re considering a website redesign or starting from scratch, an effective website can have massive implications on the success of your business. MORE >> -
BENCHMARKONE | WEDNESDAY, DECEMBER 30, 2020 
How to Prioritize Email Newsletters and Send Them Consistently
With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. MORE >> -
HG DATA | WEDNESDAY, DECEMBER 30, 2020 
2020’s Top Ten Tech Posts
2020 was a challenging year for many companies. For most of us, face-to-face meetings became impossible, so we looked for alternative ways to reach and connect with the right prospects. Nobody had time to waste on accounts that had little likelihood of becoming customers. MORE >> -
Our Must-Read 2020 Content CONTENT SCIENCE REVIEW | WEDNESDAY, DECEMBER 30, 2020 -
How to Build a Wholesale Store With WooCommerce (Step by Step) OPTINMONSTER | WEDNESDAY, DECEMBER 30, 2020 -
Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers] HUBSPOT | WEDNESDAY, DECEMBER 30, 2020 -
How to Use Google Trends for Keyword Research SEMRUSH | WEDNESDAY, DECEMBER 30, 2020 -
The Five Types of Utility in Marketing HUBSPOT | WEDNESDAY, DECEMBER 30, 2020 -
B2B Sales: What It Is and How To Sell Like a Pro VISITOR QUEUE | WEDNESDAY, DECEMBER 30, 2020 -
How to Market On Instagram to Generate Leads? UNBOUND B2B | WEDNESDAY, DECEMBER 30, 2020 -
What is B2B Marketing? And how to do it successfully MARKETING GRAHAM | WEDNESDAY, DECEMBER 30, 2020 -
How to Choose a DSP Solution for B2B Programmatic Advertising TRUEINFLUENCE | WEDNESDAY, DECEMBER 30, 2020 -
6 B2B Sales Trends to Watch Out for in 2021 SMARTE | WEDNESDAY, DECEMBER 30, 2020 -
Announcing the 2020 Global Messaging Engagement Report SENDGRID | WEDNESDAY, DECEMBER 30, 2020 -
The Best Free Graphic Design Software for Marketers and Beginners HUBSPOT | WEDNESDAY, DECEMBER 30, 2020 -
Improve Your Lead Segmentation Through Interactive Content OUTGROW | WEDNESDAY, DECEMBER 30, 2020 -
3 Questions to Answer When Creating Personas for B2B Marketing Campaigns LAUNCH MARKETING | WEDNESDAY, DECEMBER 30, 2020 -
Email Design Trends to Boost Interaction in 2021 OUTGROW | WEDNESDAY, DECEMBER 30, 2020
Hot Topics for December 30, 2020
Psychographic (2)
Ethics (3)
Open Rate (4)
Podcast (6)
Impression (7)
Opinions (5)
CTR (2)
Demographics (5)
Template (5)
Display (6)
Ecommerce (3)
Loyalty (4)
Education (7)
Ads (12)
Budget (7)
Communities (6)
Campaign (12)
Segmentation (6)
Features (10)
